1. General Provisions

1.1. This privacy policy regulates the principles of collection, processing, and storage of personal data. Personal data is processed and stored by SIA Brand Bar, operating under the brand name Haakaa Baltic (hereinafter referred to as the “Controller”), who is the controller of the personal data.

1.2. For the purposes of this privacy policy, a data subject means the customer or another natural person whose personal data is processed by the Controller.

1.3. For the purposes of this privacy policy, a customer means anyone who purchases goods or services on the Controller’s website.

1.4. The Controller observes the principles relating to personal data processing provided by legislation and processes personal data in a lawful, fair, and secure manner. The Controller ensures that personal data is processed in accordance with the provisions of the legislation.

2. Collection, Processing, and Storage of Personal Data

2.1. The personal data collected, processed, and stored by the Controller is collected electronically via the website and email.

2.2. By sharing their personal data, the data subject grants the Controller the right to collect, arrange, use, and administer, for the purposes defined in this privacy policy, the personal data that the data subject shares with the Controller either directly or indirectly when purchasing goods or services on the website.

2.3. The data subject is responsible for the accuracy, correctness, and completeness of the data submitted by them. Submitting knowingly false data constitutes a breach of this privacy policy. The data subject must promptly notify the Controller of any changes in the data submitted.

2.4. The Controller is not liable for any damage or loss caused to the data subject or a third party as a result of the submission of false data by the data subject.

3. Processing of Personal Data of Customers

3.1. The Controller may process the following personal data of the data subject:
– Given name and surname;
– Date of birth;
– Telephone number;
– Email address;
– Delivery address;
– Bank account number;
– Payment details as necessary for completing transactions.

3.2. The Controller may also collect data about the customer from public registers, where applicable.

3.3. The legal basis for processing personal data is outlined in Article 6(1) of the General Data Protection Regulation (GDPR):
– (a) The data subject has given consent for one or more specific purposes.
– (b) Processing is necessary for the performance of a contract to which the data subject is a party.
– (c) Processing is necessary for compliance with a legal obligation.
– (f) Processing is necessary for the legitimate interests pursued by the Controller or a third party, except where overridden by the interests or rights of the data subject.

3.4. Processing of personal data according to the purpose of processing:
– Security and safety: Data is stored according to legal requirements.
– Order processing: Data is stored for up to 7 years in compliance with accounting regulations.
– Ensuring the functioning of online store services: Data is stored as long as the account is active or for 2 years after inactivity.
– Customer management: Data is stored for up to 5 years after the last transaction.
– Financial activities and accounting: Data is stored for up to 7 years in compliance with applicable laws.
– Marketing: Data is stored for up to 2 years after receiving consent or until consent is withdrawn.

3.5. The Controller may share personal data with third parties such as processors, accountants, transport and courier companies, and payment service providers. Personal data necessary for payments is transmitted to the payment processor, Maksekeskus AS.

3.6. The Controller implements organizational and technical measures to ensure the security of personal data and to protect it against accidental or unlawful destruction, alteration, disclosure, and other unlawful processing.

3.7. The Controller stores personal data for periods outlined above, depending on the purpose of processing.

4. Rights of the Data Subject

4.1. The data subject has the right to access and examine their personal data.

4.2. The data subject has the right to obtain information about the processing of their personal data.

4.3. The data subject has the right to modify or rectify inaccurate data.

4.4. If personal data is processed based on consent, the data subject has the right to withdraw their consent at any time.

4.5. To exercise these rights, the data subject can contact customer support at haakaabaltic@gmail.com.

4.6. The data subject can file a complaint with the Data Protection Authority of their respective country in the Baltic region if they believe their rights have been violated.

5. Final Provisions

5.1. This privacy policy complies with Regulation (EU) 2016/679 (General Data Protection Regulation) and applicable laws of the Republic of Estonia, Latvia, and Lithuania.

5.2. The Controller reserves the right to amend this privacy policy. Data subjects will be notified of changes via the website, www.haakaabaltic.com.